Practical business management guidance for construction owners—operations, leadership, growth strategy and the day-to-day decisions that run a company.
Several years ago, Mark Miles’ Greener Pastures lawn care service was facing bankruptcy. He needed to create new income streams, but he had little cash to invest in traditional marketing. So he joined a barter exchange, and with a $10,000 credit line in “trade dollars,” he was able to barter his services for various business needs, including marketing-and through this, he grew his customer base without cash. “Barter was my vehicle to do the marketing to get new cash customers,” he said. The move has turned his business around, and now, Greener Pastures is estimated to be worth $20 million. Bartering-the cashless trading of goods and services-is the most ancient form of commerce. Yet, many contemporary businesses are taking a second look at bartering as…
Equity and wealth in your construction business are the outcome of consistently making a profit, retaining it and using it to seek other business opportunities, create passive income and grow net worth.
Dear Jayme, I have a $700,000 a year bricklaying business. I’m doing okay financially, but I feel like a slave to the business. If I don’t keep at it 110 percent all the time, my business will stop. What can I do? Mason Dear Mason, It’s painfully ironic that you probably started your business to create freedom and independence and its now taking away the very things it was meant to give you. How’d this happen? Simple. Most contractors build their shiny new businesses on their own trade skills. Plumbers become plumbing contractors, electricians become electrical contractors, etc., which was perfectly natural and necessary in the early days. But owning the business isn’t just about sweating pipes and pulling wire. There’s all that other stuff:…