Marketing

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Top Marketing Articles

Steps to reach your target audience with the right message.
How to effectively use blogging to build your construction company's reputation as a trustworthy industry leader.
How to effectively use blogging to build your construction company's reputation as a trustworthy industry leader.
Here I am, out of work in a good market. Mr. Clyde Peterson of Peterson Builders has recently fired me for doing my job. That will just make it easier for me to get a new one.
These haven't been the best of times for the construction industry. No news flash there. However, it's fair to say that more weathered contractors- those construction companies with a few more years under their belts-are probably doing better than newer companies.
In this continuing story, business development issues are examined in the context of a typical design/build construction company.
The past year has been a tumultuous one for the construction industry. Many residential and commercial projects have slowed down considerably or stopped all together and, while these numbers are starting to rebound, contractors should not sit idly by and wait for the economy to right itself. They need to take action to keep their businesses on past clients' radars and to win new clients for when they're ready to move forward on projects they've tabled until funds became available.
Jack Trout's book title says it all, Differentiate or Die.
Construction company owners should use three pillars with customers in referral management: relationship, time and quality.
Construction professionals operating businesses of all sizes often mistake diligence for luck when it comes to media relations.

Latest Marketing Articles

Steps to reach your target audience with the right message.
How to effectively use blogging to build your construction company's reputation as a trustworthy industry leader.
How to effectively use blogging to build your construction company's reputation as a trustworthy industry leader.
Here I am, out of work in a good market. Mr. Clyde Peterson of Peterson Builders has recently fired me for doing my job. That will just make it easier for me to get a new one.
George Hedley teaches you how to market and sell your construction company services effectively.
Increase referrals by correctly managing your construction business' website information.
Construction company owners should use three pillars with customers in referral management: relationship, time and quality.
Not advertising online yet? It's time. Every so often, the phone book is nearer than my computer, so I reach for it to look up a service provider.
Understand the sales process.
What business activity makes the most money for your company? I bet you didn't say: "Sales!"

Toolbox

Some of the major factors that must be addressed by site-work estimators.
Internal controls to protect your company from fraud:
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