Marketing

Marketing

Marketing

George Hedley | October 2014
The ultimate goal for a contractor is to develop a base of customers who will get proposals and bids only from your company, won’t shop your price,...
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Dan Antonelli | September 2014
For companies with a strong brand, solid website and reliable customer base, few things are more frustrating than watching a competitor’s site...
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Dan Antonelli | May 2014
Big branding always seems to be equated with big business. Only corporations and conglomerates can play, right? Don’t let this misconception stifle...
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Karen Newcombe | April 2014
We usually think of philanthropy in the construction industry as a way of solving problems and serving the community. However, a large body of...
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Sylvia Montgomery | March 2014
Ask many construction business owners about marketing and business development, and the response will show a general understanding of assembling...
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Gregg M. Schoppman | March 2014
Websites are so 2004. Email is passé. Cellphones that only make calls are the eight-tracks in this telecommunications world. Networking means so...
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Lee Zoldan | February 2014
As the construction industry continues to improve, now is the time to review your company’s website, both to compare it to the competition and to...
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Gregg M. Schoppman | February 2014
Many people often draw analogies between the front line of a war-torn battlefield and a construction project. More specifically, the stereotype of...
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Andrew K. Ryan, Mike C. Gray | January 2014
Social media has created a buzz during the past several years. More and more platforms such as Facebook, Twitter and Pinterest are consuming...
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Karen Newcombe | December 2013
When your construction firm prepares to buy a new service or product, you probably go online to read the reviews or ask your colleagues for their...
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Neil Brown | July 2013
The Yellow Pages don’t cut it anymore. Consumers use search engines, not telephone books, to find contractors, remodelers and other service firms in...
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Michael Hnatov | June 2013
Famed oil well firefighter Red Adair said, “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” Though...
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Robert Ring | June 2013
The smartest contractors realize that, while bids have to be competitive, trying to win work through low pricing alone is not a sustainable way to...
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Michelle Lewis | May 2013
Marketing budgets may be tight right now, but crowdsourcing, a new marketing method, is making it possible to achieve strong branding at a low cost....
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Gregg M. Schoppman | February 2013
Editor’s Note: This is the fourth in a six-part series titled “The Project Manager’s MBA,” which analyzes six key components of leading business...
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