Big branding always seems to be equated with big business. Only corporations and conglomerates can play, right? Don’t let this misconception stifle...Read more >
We usually think of philanthropy in the construction industry as a way of solving problems and serving the community. However, a large body of...Read more >
Ask many construction business owners about marketing and business development, and the response will show a general understanding of assembling...Read more >
Websites are so 2004. Email is passé. Cellphones that only make calls are the eight-tracks in this telecommunications world. Networking means so...Read more >
As the construction industry continues to improve, now is the time to review your company’s website, both to compare it to the competition and to...Read more >
Many people often draw analogies between the front line of a war-torn battlefield and a construction project. More specifically, the stereotype of...Read more >
Social media has created a buzz during the past several years. More and more platforms such as Facebook, Twitter and Pinterest are consuming...Read more >
When your construction firm prepares to buy a new service or product, you probably go online to read the reviews or ask your colleagues for their...Read more >
The Yellow Pages don’t cut it anymore. Consumers use search engines, not telephone books, to find contractors, remodelers and other service firms in...Read more >
Famed oil well firefighter Red Adair said, “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” Though...Read more >
The smartest contractors realize that, while bids have to be competitive, trying to win work through low pricing alone is not a sustainable way to...Read more >
Marketing budgets may be tight right now, but crowdsourcing, a new marketing method, is making it possible to achieve strong branding at a low cost....Read more >
Editor’s Note: This is the fourth in a six-part series titled “The Project Manager’s MBA,” which analyzes six key components of leading business...Read more >
Many construction companies are good at what they do, yet they have trouble building awareness of their brand. This month, we received this question...Read more >
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