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Train your construction crews to safely use portable power to avoid construction accidents
Understand the mechanics and benefits of well designed websites.
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Increase referrals by correctly managing your construction business' website information.
Potential customers need to see professionalism in your business.
With all of the equipment, materials and craftmanship involved, it is easy to lose sight of the fact that construction is, first and foremost, a people business.
The past year has been a tumultuous one for the construction industry. Many residential and commercial projects have slowed down considerably or stopped all together and, while these numbers are starting to rebound, contractors should not sit idly by and wait for the economy to right itself. They need to take action to keep their businesses on past clients' radars and to win new clients for when they're ready to move forward on projects they've tabled until funds became available.
Saying that you need more leads or more sales does not create the environment that will bring qualified leads to your company.
Generating new business - it's the lifeblood of every successful company.
E-mail newsletters are a great way to stay in touch with your audience and ensure you stay at the top of your customers' minds on a regular basis.
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Customers prefer to do business with people who seem genuinely interested in them and care about their concerns. Unless salespeople appropriately start and nurture customer relationships, customers will not return, and they certainly will not refer their friends.
Steps to reach your target audience with the right message.
How to effectively use blogging to build your construction company's reputation as a trustworthy industry leader.
How to effectively use blogging to build your construction company's reputation as a trustworthy industry leader.
First the good news-the economy's rate of decline in the first quarter of 2009 slowed a bit from the fourth quarter of 2008 (6.1 percent vs. 6.3 percent) and dramatic reductions in price points for big-ticket items such as cars, appliances and furniture bolstered consumer confidence by around 9 percent.
Think beyond the bidding arena, and target new jobs based on quality and service.
People believe some crazy things about what the Internet can do for them.
Networking is the art of being connected. You know the old saying, "It's not what you know but who you know." Or, we have best-selling author and all around sales guru Jeffrey Gitomer's twist on it, "It‘s not who you know but who knows you." From personal experience, both of those mottos certainly hold true.
Use these six steps to create a simple, efficient and effective construction marketing plan that will help your construction business grow.
"I am a craftsman. Very few people can build what I build. Why do I need to know anything about marketing and sales?"
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