PRINCETON, N.J. (January 10, 2017) – For 60 years, NAFA has understood that leadership is integral to every organization’s success and is a necessary skill for all professionals to master. With this necessity in mind, NAFA announces that Doug Keeley, CEO and Chief Storyteller of The Mark of a Leader, will be the keynote speaker for the association’s annual conference, the 2017 Institute & Expo, April 25-28 in Tampa, Florida.

Recognized as one of North America’s most successful communicators, Keeley will bring his insight and the principles of five-level leadership, a core principle of the Mark of a Leader program to attendees in an engaging presentation. His program has impacted companies like ADP, Bank of America, Coca-Cola, Disney, Frito-Lay, General Mills, HP, Microsoft, Pepsi-QTG, RBC, Scotiabank, Starbucks, TD Bank, Universal Studios, Xerox, and many other corporations, associations and schools.

“Keeley will inspire and educate I&E attendees, and he is the perfect speaker to kick off the 2017 conference during NAFA’s diamond anniversary,” said NAFA’s Chief Executive Officer Phillip E. Russo, CAE. “We are excited to announce that Keeley will be the master of ceremonies at our annual Fleet Excellence Awards, introducing the fleet professionals who stood out for their exceptional leadership in 2016.”

NAFA’s Institute & Expo attracts thousands of fleet professionals from throughout the world for 4 days of cutting-edge education, effective networking and motivation to bring back to the office.

Also in Tampa in 2017, NAFA’s International Fleet Academy (IFA) returns as a pre-conference, one-day event on April 24 focusing on the unique aspects of the global fleet management sector. Joining the IFA this year are two other pre-conference sessions: The Sustainable Fleet Pre-con, which educates fleet professionals in proven methods to help them succeed in their sustainability goals. The other new offering is the Law Enforcement New Product Showcase and OEM Service Concerns session which will provide law enforcement attendees hands-on experience with new equipment, and access to motor vehicle company executives who will share what’s next in the police vehicle technology field.

Each session of NAFA’s 2017 Institute & Expo is developed to strengthen the leader in every attendee.

For more information, visit NAFA.