The key to long-term business success is going green
Thursday, July 28, 2016
With energy prices fluctuating and the amount of natural resources depleting, going green has been a rallying cry for millions of people for the better part of a decade. But how does going green affect the construction business, and what defines green construction?
The Environmental Protection Agency (EPA) defines green construction as “any green facility or building designed to meet certain objectives, such as protecting occupant health, improving employee productivity, using energy, water and other resources more efficiently and reducing the overall impact to the environment.”
For many companies, the idea of going green means constructing or retrofitting buildings that are energy efficient and have the least amount of environmental impact as possible. For you, that means incorporating green materials into your company’s business plan. But making the transition from a traditional model to a more progressive one has its disadvantages—primarily, cost. However, this is a short-term loss with long-term benefits.
Benefits of Going Green
- Cost savings—The number one benefit of going green is cost savings. Whether it is adding timers to your office lights, recycling building materials or investing in alternative energy sources like solar panels, you will save money in the long run.
- Decrease in fuel consumption—Another benefit is maximizing your fuel efficiency. The short-term benefit is that you will have a more efficient construction fleet. Long term, you will experience an increase in revenue by completing more jobs, a decrease in the amount of additional stops during the work day and noticeable savings in fuel costs.
- Attracting new customers—One thing that potential new customers are looking for in a contractor is how the business takes responsibility for its impact on the environment. Making a shift to a more sustainable, environmentally responsible construction business will help give you a leg up over the competition. There are many advantages of going green for a small business, especially for the construction industry. Offering recycled building materials and installing solar panels are all popular options that consumers have been demanding more and more frequently. However, a recent survey by the National Association of Home Builders (NAHB) found that consumers are more likely to trust a construction contractor if the business implemented green initiatives as a part of company culture. So, before you begin constructing green facilities for customers, you should start by reconstructing your business.