topic

Marketing

Marketing guidance for construction businesses—branding, lead generation and strategies to attract and retain clients.

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    The Project Manager’s MBA: Introduction to ?Marketing

    Satisfied customers are your best vehicle for marketing.
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    CASE STUDY: Solving Construction Marketing Challenges

    Try these strategies to boost your marketing efforts.
    Read More →: CASE STUDY: Solving Construction Marketing Challenges

  • There’s a Construction App for That

    CBO highlights 10 apps that will enhance productivity and communication in the field and on the go.
    Read More →: There’s a Construction App for That
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    Renovate Your Website to Market Your Construction Firm

    Update your online presence and watch your clientele grow.
    Read More →: Renovate Your Website to Market Your Construction Firm
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    5 Ways to Use Social Media for Your Construction Company

    Are you unsure about how to use social media? Follow these easy steps to join the conversation.
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    Construction Sales: The Secret to Profitable Customer Service

    Customers prefer to do business with people who seem genuinely interested in them and care about their concerns. Unless salespeople appropriately start and nurture customer relationships, customers will not return, and they certainly will not refer their friends. Successful contractors teach their entire staff how to develop strong customer relationships. Some company leaders educate their sales force about customer relations by using buzzwords such as “total quality management,” “customer satisfaction index,” “zero defects,” “client service,” etc. But what does all this mean to salespeople? A fundamental change has taken place in customer service, and the companies who realize this and adapt will be the companies that achieve success in 2012 and beyond. Relationships = Construction Sales Profitable customer relationships must be built upon a solid…
    Read More →: Construction Sales: The Secret to Profitable Customer Service
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    What’s Missing From Your Construction Business’ Marketing Plan?

    Steps to reach your target audience with the right message.
    Read More →: What’s Missing From Your Construction Business’ Marketing Plan?
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    Are You Ready to Blog?

    How to effectively use blogging to build your construction company’s reputation as a trustworthy industry leader.
    Read More →: Are You Ready to Blog?
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    The Do’s and Don’ts of Blogging

    How to effectively use blogging to build your construction company’s reputation as a trustworthy industry leader.
    Read More →: The Do’s and Don’ts of Blogging
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    Better Marketing through Improved Technology: 3 Ways Your Website Can Increase Your Customer Base

    Here are a few ways Internet technology allows you to discover what brings you the most customers.
    Read More →: Better Marketing through Improved Technology: 3 Ways Your Website Can Increase Your Customer Base
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    Steps to a Solid Construction Marketing Plan

    Think beyond the bidding arena, and target new jobs based on quality and service.
    Read More →: Steps to a Solid Construction Marketing Plan
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    Creating a Construction Marketing Plan

    George Hedley explains how to create an effective construction marketing plan.
    Read More →: Creating a Construction Marketing Plan

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