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Marketing

Marketing guidance for construction businesses—branding, lead generation and strategies to attract and retain clients.

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    Help, We Need Construction Work

    George Hedley helps you with your construction business’ problem finding construction work.
    Read More →: Help, We Need Construction Work
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    Convince Contractors You’re Old Enough

    Potential customers need to see professionalism in your business.
    Read More →: Convince Contractors You’re Old Enough
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    Online Marketing Strategies for Contractors

    Here’s an inconvenient little fact that has been researched and verified to death: The average buyer only buys after being “touched” seven times.
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    Mining Your Most Overlooked Asset

    “Yes Joe, I already KNOW I need to go back to my existing client list.”
    Read More →: Mining Your Most Overlooked Asset
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    Customer Focus = Bottom-Line Profit!

    George Hedley helps your construction business to make a profit in the construction industry.
    Read More →: Customer Focus = Bottom-Line Profit!
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    How Public Speaking Can Generate New Business

    If seminars are done properly, then can generate highly qualified leads and convert them into paying customers.
    Read More →: How Public Speaking Can Generate New Business
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    How Can I Sell My Construction Services Effectively?

    George Hedley teaches you how to market and sell your construction company services effectively.
    Read More →: How Can I Sell My Construction Services Effectively?
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    Niche Marketing Strategies for the Construction Business Owner

    How contractors can identify a specialty market & target ideal clients
    Read More →: Niche Marketing Strategies for the Construction Business Owner
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    Do You Need Customer Relationship Management Software?

    With all of the equipment, materials and craftmanship involved, it is easy to lose sight of the fact that construction is, first and foremost, a people business.
    Read More →: Do You Need Customer Relationship Management Software?
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    Websites that Work: 5 Tips for Creating an Online Presence that Drives Business

    Understand the mechanics and benefits of well designed websites.
    Read More →: Websites that Work: 5 Tips for Creating an Online Presence that Drives Business
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    The Business Owner Toolbox Part 8: 8 “Marketing Musts” to Make More Money!!

    George Hedley answers your construction marketing questions.
    Read More →: The Business Owner Toolbox Part 8: 8 “Marketing Musts” to Make More Money!!
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    Delivering Better Customer Service

    How well are you serving your customers? This question pertains to both internal and external customers.
    Read More →: Delivering Better Customer Service

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