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Marketing

Marketing guidance for construction businesses—branding, lead generation and strategies to attract and retain clients.

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    Business Development: Looking for Work

    Here I am, out of work in a good market. Mr. Clyde Peterson of Peterson Builders has recently fired me for doing my job. That will just make it easier for me to get a new one.
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    Building Better Business with Signs and Graphics

    When thinking through the many sign options for your construction business, you should ask yourself these questions.
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    4 Ways the Internet Can Help You Do Your Job Better

    People believe some crazy things about what the Internet can do for them.
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    10 Marketing Tips for Business Growth

    Any business is all about getting and keeping customers.
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    How to Construct the Right Advertising Message

    Turn missed leads into results with a message that hits your customers’ pain points
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    Strategies for Effective Construction Sales

    Seven steps to securing leads, return customers, & more revenue
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  • Business professional selecting qualified candidates
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    Construction Sales Is a Numbers Game

    How a structured plan can help contractors build a stronger pipeline & win more profitable work
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    Make the Right Impression

    What do your marketing materials tell customers about your company?
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    Steps to Increase Your Construction Company’s Web Presence

    Online marketing efforts have become even more important to contractors in an increasingly competitive environment.
    Read More →: Steps to Increase Your Construction Company’s Web Presence
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    5 Ways to Turn Website Visitors into Leads

    Convert your website’s visitors into sales.
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    Help, We Need Construction Work

    George Hedley helps you with your construction business’ problem finding construction work.
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    Win More Construction Contracts at Your Price

    This is the ninth in our 2009 series, “Earn More, Work Less.” Every construction company business owner wants to charge a higher price for his services and products. And especially today, I’m sure you are looking for the magic ingredient that will give you more jobs at your price. But why should customers award your company a contract?In this tough economy, there are less jobs to bid and more competition. Many of your competitors are pricing jobs lower than their costs. They are trying to keep their doors open and crews busy, hoping something good happens soon. Ask yourself this question: Why should customers award your company construction contracts at your price or higher than your competitors? It Is What It Is The new economic…
    Read More →: Win More Construction Contracts at Your Price

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