topic

Marketing

Marketing guidance for construction businesses—branding, lead generation and strategies to attract and retain clients.

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    Becoming a Media Darling in the Construction Universe

    Construction professionals operating businesses of all sizes often mistake diligence for luck when it comes to media relations.
    Read More →: Becoming a Media Darling in the Construction Universe
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    Use Project Management Skills to Get More Construction Referral Business

    Construction company owners should use three pillars with customers in referral management: relationship, time and quality.
    Read More →: Use Project Management Skills to Get More Construction Referral Business
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    Strategic Marketing: The Building Team

    In this continuing story, business development and marketing issues are examined in the context of a typical design/build construction company.
    Read More →: Strategic Marketing: The Building Team
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    3 Methods of Obtaining Internet Customers

    How to utilize the internet as a successful business tool.
    Read More →: 3 Methods of Obtaining Internet Customers
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    Strategic Marketing: The Turf Club

    In this continuing story, business development and marketing issues are examined in the context of a typical design/build construction company.
    Read More →: Strategic Marketing: The Turf Club
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    Management Basics #8: Don’t Be Ashamed to Say, “I’m a Salesman!”

    Overexposure to the pushy, fast-talking, don’t take no for an answer salesperson tends to leave one with an ambivalent view on sales.
    Read More →: Management Basics #8: Don’t Be Ashamed to Say, “I’m a Salesman!”
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    Business Development: Looking for Work

    Here I am, out of work in a good market. Mr. Clyde Peterson of Peterson Builders has recently fired me for doing my job. That will just make it easier for me to get a new one.
    Read More →: Business Development: Looking for Work
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    Building Better Business with Signs and Graphics

    When thinking through the many sign options for your construction business, you should ask yourself these questions.
    Read More →: Building Better Business with Signs and Graphics
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    4 Ways the Internet Can Help You Do Your Job Better

    People believe some crazy things about what the Internet can do for them.
    Read More →: 4 Ways the Internet Can Help You Do Your Job Better
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    10 Marketing Tips for Business Growth

    Any business is all about getting and keeping customers.
    Read More →: 10 Marketing Tips for Business Growth
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    Market Warfare: 4 Steps to Generating Leads

    Saying that you need more leads or more sales does not create the environment that will bring qualified leads to your company.
    Read More →: Market Warfare: 4 Steps to Generating Leads
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    Online Yellow Pages: An Easy First Step to Internet Marketing

    Not advertising online yet? It’s time. Every so often, the phone book is nearer than my computer, so I reach for it to look up a service provider.
    Read More →: Online Yellow Pages: An Easy First Step to Internet Marketing

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