topic

Marketing

Marketing guidance for construction businesses—branding, lead generation and strategies to attract and retain clients.

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    Steps to a Solid Construction Marketing Plan

    Think beyond the bidding arena, and target new jobs based on quality and service.
    Read More →: Steps to a Solid Construction Marketing Plan
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    Creating a Construction Marketing Plan

    George Hedley explains how to create an effective construction marketing plan.
    Read More →: Creating a Construction Marketing Plan
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    Top Tips for Marketing over the Holidays

    Personal connections with your customers can be one of the most positive ways to build business relationships and drive sales.
    Read More →: Top Tips for Marketing over the Holidays
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    Why Advertise if the Economy is Slow?

    When business slows down the instinctive reaction of many business owners is to cut cost. This is a great way to help pay the bills and sail in slower times. However, the biggest mistake is to cut advertising. The best approach is to lower and not add fixed expenses.
    Read More →: Why Advertise if the Economy is Slow?
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    4 Ways to Increase Website Traffic

    Increase referrals by correctly managing your construction business’ website information.
    Read More →: 4 Ways to Increase Website Traffic
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    4 Tips to Effective Websites

    It’s important to sit down and think about your goals before you design and launch a website.
    Read More →: 4 Tips to Effective Websites
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    Building Your Construction Business through Social Media and Internet Marketing

    The past year has been a tumultuous one for the construction industry. Many residential and commercial projects have slowed down considerably or stopped all together and, while these numbers are starting to rebound, contractors should not sit idly by and wait for the economy to right itself. They need to take action to keep their businesses on past clients’ radars and to win new clients for when they’re ready to move forward on projects they’ve tabled until funds became available.
    Read More →: Building Your Construction Business through Social Media and Internet Marketing
  • Business growth and innovation concept
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    Understand the Construction Sales Process

    A proven 6-step process to help firms turn leads into lasting client relationships & profitable projects
    Read More →: Understand the Construction Sales Process
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    No Business? Get Busy.

    Jayme Dill Broudy answers your construction marketing questions.
    Read More →: No Business? Get Busy.
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    Goddard Construction Services’s Step-by-Step Manual for Marketing & Sales

    The essential guide to business success
    Read More →: Goddard Construction Services’s Step-by-Step Manual for Marketing & Sales
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    Networking

    Networking is the art of being connected. You know the old saying, “It’s not what you know but who you know.” Or, we have best-selling author and all around sales guru Jeffrey Gitomer’s twist on it, “It’s not who you know but who knows you.” From personal experience, both of those mottos certainly hold true.
    Read More →: Networking
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    Marketing in a Less than Perfect Economy

    Continuing to build your brand is how your construction company will stay in front of the pack during a challenged economy.
    Read More →: Marketing in a Less than Perfect Economy

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