Sarah Helbig is the director of marketing and industry engagement at Modern Marketing Concepts in Binghamton, New York. Helbig’s career has spanned all aspects of building products marketing, leaving her with valuable channel understanding and industry insights. Based in Toledo, Ohio., Modern Marketing Concepts is a sales engagement company equipped to assist manufacturers and distributors in building products to further their market reach resulting in proven revenue increase. Visit mmcbuildingproducts.com.