Signature Style PR + Marketing Publishes Marketing Communications Roadmap

HUNTERSVILLE, N.C. (June 16, 2015) – Developed to help companies in the construction industry better understand how marketing communications tools can generate sales leads, Signature Style PR + Marketing has published a free, downloadable “Marketing Communications Roadmap for the Construction Industry.”

The company, formed by industry communications veterans Amber Reed and Todd Versteeg, specializes in developing marketing content for the construction, rental, landscaping, turf and industrial industries. The Roadmap is designed to give construction industry businesses insights into how a proactive marketing communications effort can attract customer prospects, funnel them through the sales process and influence purchase decisions of key stakeholders.

“At Signature Style PR + Marketing, we are passionate about helping construction industry businesses grow,” says Reed. “We developed the Roadmap as a way to help construction business owners drive sales opportunities and deliver results through a proactive marketing communications effort that incorporates a mix of tactics including public relations, content development and social media. In our experience, a balanced marketing communications effort can reach more potential customers than a company’s sales team can alone.”

The Roadmap is the company’s first published piece and is available free of charge to non-clients.

“We know that a proactive marketing communications effort helps construction companies to increase their brand awareness in the industry, surrounds potential customers, drives customers through the sales process and influences purchase decisions,” finishes Reed. “When companies begin to realize how important marketing communications initiatives are to their overall business growth and revenue goals, they recognize the huge importance of implementing a proactive effort.”

To access a free copy of the Roadmap for the Construction Industry, visit Signature Style PR + Marketing.