Shigehiro Matsuoka Appointed President & CEO of Hino North America

Novi, Michigan (Feb. 22, 2019)—Hino Trucks has announced Shigehiro Matsuoka’s appointment to president and chief executive officer (CEO) of Hino North America, effective February 1, 2019. Matsuoka succeeds Yoshinori Noguchi, who will step down after a record-breaking tenure as president and CEO of the company. Noguchi will remain fully engaged as an executive advisor through March to ensure a smooth transition.

Under Noguchi’s leadership the past 6 years, Hino has had 6 consecutive record years of truck and parts sales, grew its dealer base by nearly 20 percent, launched its Connected Vehicle Strategy and Certified Ultimate Dealer program, built a state-of-the-art corporate office in Novi, Michigan, and purchased a new manufacturing facility in Mineral Wells, West Virginia.

“On behalf of the entire dealer network, we would like to thank Mr. Noguchi for his leadership and action over the past 6 years,” commented Tim Matheny, president of Matheny Motors and chairman of Hino Trucks’ National Dealer Advisory Council. “Through his efforts, Hino has grown to become the most valued franchise in the industry and is now poised for even greater growth with its expanded product offering and dealer base,” added Matheny.

Mr. Matsuoka joined Hino in 1981 and has held various overseas assignments in his 38-year career with Hino. Most recently, he was responsible for total-support strategy and technical solutions, aftersales service, parts operations, and global production and parts logistics divisions for Hino Motors Limited.

“This is an important time of transformation for Hino as we expand into the Class 8 market, advance our connected vehicle strategy, elevate customer ownership experience and build on Hino’s presence in the United States market,” said Matsuoka. “I am honored to have this opportunity to lead the Hino Trucks team, further strengthen our commitment to continuous improvement and widen our range of product offerings.”

One initial focus for Mr. Matsuoka is the launch execution of the new Class 7 and 8 A09-powered Hino XL7 and XL8 series trucks (first introduced in Spring 2018), which are nearly ready to enter mass production at the new Mineral Wells, West Virginia, facility. 

“We are looking forward to Matsuoka’s strong leadership in continuing the growth of Hino Trucks, which has been predicated on world-class customer experience,” expressed Matheny. For more information, visit hino.com.