WEST BEND, Wis. (Nov. 20, 2025) — Manitou Group, a worldwide reference in the handling, aerial work platforms, and earthmoving sectors, announced the appointment of Brad Boehler as president of the North America region and is a member of the executive committee.
Based in West Bend, Wisconsin, Boehler’s mission will be to accelerate the market share growth for Manitou Group's product ranges and to enhance the customer experience through faster service. He will also be responsible for operational excellence at the two manufacturing sites located in Yankton and Madison, South Dakota. He will thus ensure alignment between commercial priorities and industrial performance, and the integration of a strong customer-centric culture throughout North America.
An engineer by training, Boehler has of over 25 years of experience in the construction and lifting equipment sector, holding high-level leadership positions. Notably, he served as president of the Canadian group Skyjack for over eight years, a role he subsequently held at Morbark and, most recently, at Makinex USA, where he was responsible for business development and managing a dealer network across the entire U.S.
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