RICHFIELD, Wis. (May 16, 2024) — Hy-Brid Lifts, an industry provider of aerial lift equipment, announced Gary Coke as director of sales covering the south-central U.S. Coke’s responsibilities include providing customer support as well as continuing the growth and channel development of the Hy-Brid Lifts line of low-level scissor lifts.  

Coke brings 19 years of industry experience to his new role, largely derived from his time in equipment manufacturing with SkyJack. He spent a majority of his career in sales with a strong emphasis on customer relationships and going above and beyond for every customer.