RICHFIELD, Wis. (March 1, 2024) – Hy-Brid Lifts by Custom Equipment, LLC appointed Eric Liner as its new president and CEO, effective Feb. 5, 2024. He succeeds Jay Sugar, who successfully led the company for the past three years and is retiring March 1, 2024.

Liner is an industry veteran with more than 20 years of general management and executive experience in the access and material handling industry. His background encompasses a wide range of business disciplines including sales, product support, operations, finance and new product development, which ensures the company will maintain a strong customer focus. His most recent position was president and CEO for LGMG North America, and previously the executive vice president, Americas, at Skyjack.