Novi, Michigan (Oct. 9, 2019)—Hino Trucks is stepping into the National Football League (NFL) arena again to announce an additional partnership with an NFL team—the Los Angeles Rams. As the “Official Commercial Truck of the Los Angeles Rams,” Hino will work with the Rams to carry out their mutual goal of creating an authentic experience for their fan bases in southern California. Hino will have an in-stadium presence during games, as well as across Rams media platforms throughout the year.

“We are thrilled to team with Hino Trucks and their dealers across southern California to bring their customers closer to Rams football,” said Jason Griffiths, Rams vice president of partnership sales. “Hino Trucks is an industry leader, and their focus on delivering an unparalleled customer experience aligns with how we approach game days and beyond. We look forward to working with them this season.”

Local Hino Trucks dealers representing the Southern California Dealer Association are participating in and supporting the partnership. The dealer locations included are:

  • Donahue Trucks– Bakersfield
  • Rush Truck Center – Fontana
  • Donahue Trucks – Santa Maria                                               
  • Rush Truck Center – San Diego
  • Donahue Trucks – Ventura                                                      
  • Tom’s Truck Center – Santa Fe Springs 
  • RWC Group – Huntington Park                                               
  • Tom’s Truck Center – Santa Ana
  • RWC Group – Pacoima                                                           
  • Velocity Truck Center – Carson
  • C&M Motors – National City


“Hino Trucks and our southern California Hino dealerships are proud to partner with the Rams during their last season at the historic Coliseum,” said Glenn Ellis, senior vice president, customer experience. “It’s a tremendous honor to partner with an organization like the Rams, who are as committed to winning and providing their customers with an ultimate experience as we are at Hino Trucks. We share the same convictions that the Rams have for their diverse community and fan base. This partnership reaches off the field and brings together two brands dedicated to climb to new heights.”

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