Hyundai Names New COO

NORCROSS, Ga. (Jan. 15, 2026) — HD Construction Equipment Hyundai North America recently promoted Michael Ross to the role of chief operating officer, where he will oversee daily operations, as well as support Hyundai North America’s president and CEO, Stan Park, in overseeing the organization’s operational strategy. 

Ross joined Hyundai in February of 2020 as VP of CE Sales, following 24 years working for other construction equipment manufacturers, working his way up from territory sales manager to director of product/operations. 

Ross worked with Park to help the company navigate through the COVID-19 pandemic, grow its dealer network and expand its product and parts support operations. Most recently, Ross served as senior vice president over sales, service, product and marketing, before being promoted to chief operating officer (COO).

“At a time when almost every organization is experiencing rapid change due to the application of AI to existing and new technologies and processes, I am excited to be working with Hyundai, a company that embraces what’s next,” Ross said. “I am looking forward to working closely with Stan Park, our entire North American team and our dealers to help ensure that Hyundai North America runs efficiently and effectively to drive growth, productivity, and continued success for our business and, in turn, our dealers and the customers who use Hyundai equipment.”

HD Construction Equipment Hyundai North America offers a full line of crawler excavators, ranging from compact models to heavy excavators; wheeled excavators; wheel loaders; articulated dump trucks; skid steer and compact track loaders, crawler dozers, and hydraulic breakers.

Visit na.hd-hyundaice.com.