DICA Announces Key Leadership Appointments

URBANDALE, Iowa (Feb. 24, 2025) — DICA, a provider of engineered outrigger pads, crane pads and ground protection products, announced Matt Sargent as chief financial officer (CFO) and Integrator and John “Pinky” Jansen as director of marketing.  

Sargent has a strong background in financial leadership, strategic planning, operational finance, and business integration. Before joining DICA, he served as CFO for multiple companies, managing large-scale financial operations, securing significant government incentives, and leading mergers and acquisitions. He collaborated with executive teams on strategic direction, resource allocation and analysis of prospective investments. His proficiency in budgeting, forecasting and cash flow management will be essential to DICA’s continued growth and customer support. 

Jansen brings extensive expertise in branding, omnichannel marketing and strategic growth initiatives. He has successfully led marketing teams across the entertainment, business-to-business (B2B) and industrial sectors, developing data-driven strategies that enhance brand recognition and drive revenue. Since 2017, Jansen gained experience serving the crane and rigging industry through various roles at Industrial Training International where he helped drive brand growth and market expansion. Jansen’s past roles include spearheading digital advertising efforts that exponentially increased sales and launching innovative, industry-leading campaigns.

DICA outrigger pads and crane pads are used in 50-plus countries and on all seven continents around the world in construction, maintenance, electrical utility, oil and gas, and tree care as well as local, state and federal government agencies.

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