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Construction Marketing

Marketing strategies for construction companies—branding, lead generation, digital marketing and winning more profitable projects.

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    Mining Your Most Overlooked Asset

    “Yes Joe, I already KNOW I need to go back to my existing client list.”
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    Customer Focus = Bottom-Line Profit!

    George Hedley helps your construction business to make a profit in the construction industry.
    Read More →: Customer Focus = Bottom-Line Profit!
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    How Public Speaking Can Generate New Business

    If seminars are done properly, then can generate highly qualified leads and convert them into paying customers.
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    How Can I Sell My Construction Services Effectively?

    George Hedley teaches you how to market and sell your construction company services effectively.
    Read More →: How Can I Sell My Construction Services Effectively?
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    Niche Marketing Strategies for the Construction Business Owner

    How contractors can identify a specialty market & target ideal clients
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    Do You Need Customer Relationship Management Software?

    With all of the equipment, materials and craftmanship involved, it is easy to lose sight of the fact that construction is, first and foremost, a people business.
    Read More →: Do You Need Customer Relationship Management Software?
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    Websites that Work: 5 Tips for Creating an Online Presence that Drives Business

    Understand the mechanics and benefits of well designed websites.
    Read More →: Websites that Work: 5 Tips for Creating an Online Presence that Drives Business
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    The Business Owner Toolbox Part 8: 8 “Marketing Musts” to Make More Money!!

    George Hedley answers your construction marketing questions.
    Read More →: The Business Owner Toolbox Part 8: 8 “Marketing Musts” to Make More Money!!
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    Delivering Better Customer Service

    How well are you serving your customers? This question pertains to both internal and external customers.
    Read More →: Delivering Better Customer Service
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    The Do’s and Don’ts of Effective E-mail Campaigns

    E-mail newsletters are a great way to stay in touch with your audience and ensure you stay at the top of your customers’ minds on a regular basis.
    Read More →: The Do’s and Don’ts of Effective E-mail Campaigns
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    Is Your Advertising Putting You Out of Business?

    If you follow this step-by-step approach, your advertising budget will be well spent.
    Read More →: Is Your Advertising Putting You Out of Business?
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    Keep Customer Complaints in Check with a Dynamic Web Presence

    Although there are exceptions to every rule, unhappy customers are generally not unhappy people.
    Read More →: Keep Customer Complaints in Check with a Dynamic Web Presence

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