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Construction Marketing

Marketing strategies for construction companies—branding, lead generation, digital marketing and winning more profitable projects.

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    4 Tips to Effective Websites

    It’s important to sit down and think about your goals before you design and launch a website.
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    Building Your Construction Business through Social Media and Internet Marketing

    The past year has been a tumultuous one for the construction industry. Many residential and commercial projects have slowed down considerably or stopped all together and, while these numbers are starting to rebound, contractors should not sit idly by and wait for the economy to right itself. They need to take action to keep their businesses on past clients’ radars and to win new clients for when they’re ready to move forward on projects they’ve tabled until funds became available.
    Read More →: Building Your Construction Business through Social Media and Internet Marketing
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    Understand the Construction Sales Process

    A proven 6-step process to help firms turn leads into lasting client relationships & profitable projects
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    No Business? Get Busy.

    Jayme Dill Broudy answers your construction marketing questions.
    Read More →: No Business? Get Busy.
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    Goddard Construction Services’s Step-by-Step Manual for Marketing & Sales

    The essential guide to business success
    Read More →: Goddard Construction Services’s Step-by-Step Manual for Marketing & Sales
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    Networking

    Networking is the art of being connected. You know the old saying, “It’s not what you know but who you know.” Or, we have best-selling author and all around sales guru Jeffrey Gitomer’s twist on it, “It’s not who you know but who knows you.” From personal experience, both of those mottos certainly hold true.
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    Marketing in a Less than Perfect Economy

    Continuing to build your brand is how your construction company will stay in front of the pack during a challenged economy.
    Read More →: Marketing in a Less than Perfect Economy
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    New Builders’ Success Benefits from a Thoughtful Construction Marketing Strategy

    These haven’t been the best of times for the construction industry. No news flash there. However, it’s fair to say that more weathered contractors- those construction companies with a few more years under their belts-are probably doing better than newer companies.
    Read More →: New Builders’ Success Benefits from a Thoughtful Construction Marketing Strategy
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    Economic Factors: Buy or Lease?

    First the good news-the economy’s rate of decline in the first quarter of 2009 slowed a bit from the fourth quarter of 2008 (6.1 percent vs. 6.3 percent) and dramatic reductions in price points for big-ticket items such as cars, appliances and furniture bolstered consumer confidence by around 9 percent.
    Read More →: Economic Factors: Buy or Lease?
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    Becoming a Media Darling in the Construction Universe

    Construction professionals operating businesses of all sizes often mistake diligence for luck when it comes to media relations.
    Read More →: Becoming a Media Darling in the Construction Universe
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    Use Project Management Skills to Get More Construction Referral Business

    Construction company owners should use three pillars with customers in referral management: relationship, time and quality.
    Read More →: Use Project Management Skills to Get More Construction Referral Business
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    Strategic Marketing: The Building Team

    In this continuing story, business development and marketing issues are examined in the context of a typical design/build construction company.
    Read More →: Strategic Marketing: The Building Team

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