Bobcat Company Wins Red Dot Design Award for RogueX2 Concept

WEST FARGO, N.D. (Oct. 10, 2024) — Bobcat Company has been selected as a Red Dot Award: Design Concept winner for RogueX2, an all-electric, fully autonomous concept loader.

“We are honored to win the world-renowned Red Dot Award for Design Concept in recognition of the groundbreaking design of the RogueX2,” said Joel Honeyman, vice president of global innovation at Doosan Bobcat. “This award is a testament to the dedication of the Bobcat teams who are passionate about pushing design limits and advancing innovation to redefine the machines of tomorrow.”

Key to the machine’s development was the Bobcat Global Design Studio, which supported the project in collaboration with the Bobcat Global Innovation team.

On display at CES 2024, the RogueX2 is a powerful, smart machine that produces zero emissions and features a lithium-ion battery, electric drive actuated lift and tilt kinematics with no hydraulics.

Specifically designed and built without a cab, RogueX2 explores the idea of how work machines of the future can be designed and optimized for new technologies and enable an entirely new work experience. Designed with wheels to optimize the electric battery run time, the RogueX2 features axial flux motors for “incredible tractive effort,” according to Bobcat.

The RogueX2 was built as a proving ground to advance Bobcat’s innovation leadership and has garnered many new patents pending.

“To build a smarter, more sustainable and connected future, we must ask the questions no one else has thought to ask before and invent new solutions that previously did not exist,” continued Honeyman.

In the research and development stage, the award-winning RogueX2 is not commercially available.

The Red Dot Design Award is an annual international competition that recognizes excellence in design and business. With around 20,000 entries per year, it is one of the biggest design competitions in the world. The Design Concept category features projects in varying stages of development ranging from concepts to prototypes, to almost or fully developed products which are ready for market. 

Visit bobcat.com and red-dot.org.