Use these six steps to create a simple, efficient and effective construction marketing plan that will help your construction business grow. Developing a construction marketing plan and strategy is critical to the success of your organization.  The term “marketing” is often misunderstood and used incorrectly.  Marketing is much more than selling or advertising.  Marketing is the strategic plan that you develop for your organization that looks at your construction company’s strengths and weaknesses; the areas in which you have a competitive advantage; the market(s) that you will target your sales focus on; the demographics of your chosen market; and the pricing structure that you plan to use. While advertising is often confused with marketing (as is strictly selling), it is just one piece of a...