Influence at Work (IAW) was founded by Robert Cialdini, Ph.D, professor emeritus of psychology and marketing and author of the New York Times bestseller Influence. Cialdini is also a presenter on the ethical business applications of the science of influence. IAW offers customized, in-house Principles of Persuasion (POP) workshops conducted by Cialdini Method certified trainers. Contact Cialdini at 480-967-6070 or visit influenceatwork.com.