Heather Ripley is founder and CEO of Ripley PR, an elite global public relations agency specializing in franchising, the skilled trades and B2B tech. Ripley PR is recognized as the top PR agency for the home service industry. It also has been listed by Entrepreneur Magazine as a Top Franchise PR Agency six consecutive years and was named to Forbes’ America’s Best PR Agencies for 2021. Ripley is the author of “NEXT LEVEL NOW: PR Secrets to Drive Explosive Growth for your Home Service Business,” which is now available on all audiobook platforms. Visit ripleypr.com.