Edward Segal is a crisis management expert, consultant and author. He is the former government affairs director and chief executive officer of the Marin Association of Realtors in Northern California and CEO of the Greater Los Angeles Association of Realtors. His forthcoming book on crisis management, Crisis Ready: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies, will be published by Nicholas Brealey/Hachette Distribution.