Andrés García Damjanov, Dipl.-Architect, M.B.A., P.M.P., M.P.M., is the sales director, Central Eastern & South Europe, at Newforma. Over the course of the last 10 years within the building industry, Damjanov has seen it all firsthand. Being an architect by trade, Damjanov’s passion focuses on project management in construction processes, a key generator that encompasses multiple facets and tasks. While working for construction companies, Damjanov felt the need for improvement—as traditional processes appeared (one might better say: proved) to be inefficient. Damjanov got more professionally involved in the digitalization of processes within the industry, as well as voluntarily assisting to kick off many initiatives, such as Think Tanks and participation in BuildingSmart.