Mick Ebeling, Founder & CEO, Not Impossible Labs, to Headline United Rentals Total Control & Innovation Conference

Stamford, Connecticut (Sept. 23, 2019)—United Rentals Inc. has announced Mick Ebeling, Founder and chief executive officer, Not Impossible Labs, and Paul McDonnell, executive vice president and chief commercial officer, United Rentals, as keynote speakers at the 2019 Total Control & Innovation Conference, an event for executives and professionals in the construction and industrial sectors, which will be held Nov. 11-13 in San Antonio, Texas.

Not Impossible Labs is a technology incubator and content studio dedicated to changing the world through technology and story. In his keynote, Ebeling will the address “The Fallacy of Impossible,” discussing how adapting to change and solving big problems requires a fresh approach to decision making. He plans to share his experiences how “impossible” tasks can be accomplished with practical, real-world solutions and insights on how the audience can adopt this approach to their real-world challenges on construction and industrial worksites. Not Impossible Labs is leading two conference breakout workshops that are designed to help attendees address business decision making in innovative ways.

“Innovation can come from anyone, anywhere, anytime,” said Ebeling. “I look forward to sharing the experiences of Not Impossible Labs in solving seemingly impossible challenges and reminding attendees they have great potential to do remarkable things.”

McDonnell will address how construction and industrial landscapes are changing with projects getting larger, companies facing labor shortages, worksites getting increasingly complex, and the gap between productivity and opportunity growing. He will discuss the United Rentals perspective on how tackling these challenges takes fresh thinking and innovative approaches, and, in particular, how companies can 

“Construction and industrial worksites are growing more complex and require new innovative ways to improve productivity, safety and performance,” said Chris Hummel, chief marketing officer, United Rentals. “Ebeling brings an energy and inventiveness to overcoming incredible challenges that will inspire conference attendees to create novel approaches that help their companies to work better, so they can do better work. Paul McDonnell will share our company vision in how new ways of applying intelligent equipment, data, safety and expertise can drive performance on the worksite.” 

For more information, visit unitedrentals.com.