Makita Hits The Road With Driving Innovation Tour

LA MIRADA, Calif. (June 28, 2018)—Makita, manufacturer of cordless tool technology, is hitting the road with the new Driving Innovation Tour, a fleet of fully custom vehicles with product specialists, delivering an interactive and hands-on experience for tool users and dealers.

The Driving Innovation Tour will engage tool users and dealers across America. The fleet of fully custom vehicles will each carry a full range of Makita linear xenon tube (LXT) technologies, which gives users one system using the same batteries and chargers on all LXT tools. The tour delivers a 360-degree experience of the very latest in cordless innovation with hands-on demonstrations, sweepstakes, giveaways and promotions.

“Makita made a significant commitment and investment in the Driving Innovation Tour to bring our leading LXT technology to users and dealers so they can experience Makita innovation hands on,” said Brent Withey, senior director of brand marketing, Makita U.S.A. Inc. “The number of tour events will reach well into four figures each year as we bring this mobile experience to our user and dealer audiences where they work and where they learn, and even where they play, as the tour will make stops at Makit-sponsored events off the jobsite.”

Makita created the 18-volt(V), lithium-ion tool category in 2005, and today, LXT is a single system that offers over 200 cordless solutions. The world’s largest cordless tool system powered by 18V, lithium-ion slide-style batteries. Each Driving Innovation Tour vehicle packs a full range of Makita LXT tools, power equipment and lifestyle solutions, offering users and dealers an opportunity to experience Makita’s vision of a cordless job site.

“Did we sweat the details? Absolutely, yes,” said Withey. “The Driving Innovation Tour is a mobile environment that is consistent with the Makita legacy of leading engineering. And it’s built for constant movement, so be on the lookout for this mobile experience in your region.”

For more on the Makita Driving Innovation Tour, visit makitatools.com/drivinginnovation.