MultiView Launches New HD Audience Targeting Solution

DALLAS, Texas (April 14, 2016) – MultiView announced the availability of Persona HD, a new online marketing solution for reaching highly defined B2B audiences.

Persona HD enables B2B marketers to develop insight-driven campaigns targeting niche audiences based on deep firmographic and demographic data sources. Digital marketers in the B2B space can now create scalable campaigns that target prospects who fit their ideal customer profile.

“MultiView has been laser-focused on providing B2B marketers with the solutions they need to reach audiences in highly specialized industries,” said CEO Scott Bedford. “Persona HD, our latest innovation, reinforces how dedicated we are to empowering B2B marketers with the technology and data they need to reach their exact audience of decision-makers. To date, B2B marketers have had to work with broad strategies that are difficult to measure, leading to wasted ad spend. Persona HD taps into our 15 years of B2B marketing experience and data to create campaigns that are more targeted than ever before.”

The introduction of Persona HD follows on the heels of a major milestone — the execution of more than one million campaigns — for MultiView, which applies a trademark blend of expert service, manual targeting and proprietary data insights for a customer base of 40,000 advertisers and 2,100 industry association partners.

For more information, visit MultiView.