Heavy Equipment Innovations for 2011

Shows such as World of Concrete and CONEXPO-CON/AGG will reveal new trends in heavy construction equipment. Contractors who remain successful in the current climate have done so by delivering inventive services and solutions that meet changing customer needs, including services that the competition previously overlooked. For example, contractors are seeking innovative work in areas such as alternative energy, conservation, infrastructure or other areas being funded through special initiatives like the American Reinvestment & Recovery Act.

Author

  • Robert Marringa is the Case Construction Equipment marketing manager responsible for marketing the company’s loader/backhoes, rough-terrain forklifts, loader/tool carriers and telescopic handlers.  Before joining Case, Rob was a business unit director for the Attachment Division of MB Companies, Inc., New Holstein, Wis., where he managed marketing, world sales and the dealer channel for attachment products. Earlier, Rob spent 11 years with John Deere Company as a territory manager, product specialist and product information coordinator in the Agricultural Division. 

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