PCF Insurance Services Announces Rebrand to Trucordia

Oct. 24, 2024 — PCF Insurance Services, a top 20 U.S. insurance brokerage, announced that it is rebranding to Trucordia, effective immediately. The name Trucordia combines the words “trust” and “accord,” which reflect the integrity, harmony and collaboration the company considers the cornerstones of its business.

To guide Trucordia’s future growth, Trucordia CEO Felix Morgan also unveiled the organization’s new business strategy.

“Our strategy provides a road map that builds on our strong foundation,” said Morgan. “We’re uniting more than 5,000 professionals coast to coast to deliver extraordinary opportunities and exceptional experiences for our employees, clients and partners.”

Trucordia’s growth strategy focuses on three key pillars: 

• Integrate — Continue to optimize operations through a regional management structure and proven office integration model.
• Grow — Build a unified foundation of services to support all stakeholders.  
• Acquire — Expand the Trucordia network by acquiring businesses with high growth potential in target industries and markets that have the ability to enhance its offerings.

Trucordia will continue to offer an array of commercial and personal lines, life and health, employee benefits, and workers’ compensation insurance solutions.

Visit trucordia.com.