Oct. 24, 2024 — PCF Insurance Services, a top 20 U.S. insurance brokerage, announced that it is rebranding to Trucordia, effective immediately. The name Trucordia combines the words “trust” and “accord,” which reflect the integrity, harmony and collaboration the company considers the cornerstones of its business.

To guide Trucordia’s future growth, Trucordia CEO Felix Morgan also unveiled the organization’s new business strategy.