I'll get right to the point on this one. E-mail newsletters are a great way to stay in touch with your audience and ensure you stay at the top of your customers' minds on a regular basis. They are easy to produce, cost-effective, and in most cases, fun to read. As long as you are giving people information they can use, you'll stay top of mind and out of the junk mail folder. That's the key.

Construction Business Owner, May 2008

The market is slowing down. You need sales. Where are all those sales opportunities going to come from?

Are they behind that door?

Are they under this rock?

You know they're here somewhere, but where?

Well, maybe, just maybe, they're right under your nose.

Construction Business Owner, April 2008

If you're not using seminars as a major part of your marketing strategy, you might as well start ripping up $100 bills right now.

I know what you're thinking-you don't have the time or money for this. Plus, you're not even sure how to start and besides, you're not good at public speaking and don't like it. However, I'm going to prove to you that most of what you thought you knew about seminars and public speaking is dead wrong. If seminars are done properly, then can generate highly qualified leads and convert them into paying customers.

Construction Business Owner, March 2008

Have you ever spent money on advertising for naught?

You know what I mean. You got nada for your investment. Zilch. Zippo.

At best, your investment brought you a couple of lukewarm leads, a tire kicker or two and a handful of price shoppers who weren’t worth the time you spent talking to them.