Sales / Marketing

Construction Marketing

Customers are the lifeblood of any successful construction business. Study these articles on customer service and construction marketing to learn new ways to present your products and services. Our marketing articles cover a wide range of topics including writing a construction marketing plan, using new media tools to promote your busines, customer incentive programs and many other marketing tools to help promote your construction business.

Never Give Customers More Than Promised!

Construction Business Owner, August 2008

Editor’s Note: This is the eighth in our 2008 series of “Get Your Business to Work,” written by our regular columnist George Hedley. To read the previous article, click here. To read the next article in the series, click here.

For the past thirty-five years, I have done business with thousands of subcontractors, suppliers, architects, engineers, consultants, attorneys, vendors and brokers, as well as an untold number of retail outlets and stores. Based on my experience, I have only found a few companies who back their promises with actual results and care about putting the customer first. It's not difficult to satisfy customers and give them what they want if you focus on one concept: integrity---doing what you say you'll do every time.

Tags: 2008 August Issue , human resources , management , marketing , sales

Customer Focus = Bottom-Line Profit!

Construction Business Owner, July 2008

Editor’s Note: This is the seventh in our 2008 series of “Get Your Business to Work,” written by our regular columnist George Hedley. To read the previous article, click here. To read the next article in the series, click here.

There are lots of ways to make a profit in the construction business. They include cutting costs, reducing overhead, improving field productivity, accurate estimating, reducing field mistakes and having an excellent training program. All of these will give you a small improvement in your bottom-line, but not enough to make a significant difference.

Tags: 2008 July Issue , communication , George Hedley , human resources , management , marketing , sales , value

Online Marketing Strategies for Contractors

Construction Business Owner, July 2008

Here's an inconvenient little fact that has been researched and verified to death: The average buyer only buys after being "touched" seven times.

Few marketing systems are set up to touch a prospect seven times. Prior to the Internet, that type of frequency was prohibitively expensive.

You know those fantasies you harbor of persuading prospects to hire you after receiving one marketing letter or after visiting your website one time? Give them up. They violate everything research has shown to be true.

Every lead generation system you deploy must accommodate multiple touches. And that's why Internet marketing has surpassed every other approach for lead generation. You can touch prospects numerous times cost free.

Tags: 2008 July Issue , communication , marketing , technology

The Do's and Don'ts of Effective E-mail Campaigns

I'll get right to the point on this one. E-mail newsletters are a great way to stay in touch with your audience and ensure you stay at the top of your customers' minds on a regular basis. They are easy to produce, cost-effective, and in most cases, fun to read. As long as you are giving people information they can use, you'll stay top of mind and out of the junk mail folder. That's the key.