Sales / Marketing

Construction Marketing

Customers are the lifeblood of any successful construction business. Study these articles on customer service and construction marketing to learn new ways to present your products and services. Our marketing articles cover a wide range of topics including writing a construction marketing plan, using new media tools to promote your busines, customer incentive programs and many other marketing tools to help promote your construction business.

Marketing in a Less than Perfect Economy

Construction Business Owner, February 2009

According to a quarterly market forecast by FMI Research Services Group, a management consult to construction business owners, the projects for those in the industry can be grouped into three categories: good, bad and ugly. FMI's recently released Fourth Quarter 2008 Report on the outlook of the construction isn't particularly rosy. However, with some careful positioning and gentle yet ongoing reminders of the benefits you provide your customers-especially those that the competition may not be able to provide-the outlook doesn't have to be all that bad.

Tags: 2009 February Issue , economy , marketing

Networking

Networking is the art of being connected. You know the old saying, "It's not what you know but who you know." Or, we have best-selling author and all around sales guru Jeffrey Gitomer's twist on it, "It‘s not who you know but who knows you." From personal experience, both of those mottos certainly hold true.

Tags: 2008 December Issue , communication , entrepreneur , management

Why Advertise if the Economy is Slow?

When business slows down the instinctive reaction of many business owners is to cut cost. This is a great way to help pay the bills and sail in slower times. However, the biggest mistake is to cut advertising. The best approach is to lower and not add fixed expenses.

Tags: 2008 December Issue , marketing , risk , sales