Customers are the lifeblood of any successful construction business. Study these articles on customer service and construction marketing to learn new ways to present your products and services. Our marketing articles cover a wide range of topics including writing a construction marketing plan, using new media tools to promote your busines, customer incentive programs and many other marketing tools to help promote your construction business.
Do you ever open the newspaper or turn on the news, see a competitor featured in a news story and think, “Why can’t I be that lucky?” If so, you’re not alone. Construction professionals operating businesses of all sizes often mistake diligence for luck when it comes to media relations.
Like any business relationship, your connections to the media—be they local, regional or national—must be nurtured. In addition to frequent (and legitimate) contact, you must take the time to educate yourself on what it takes to become a go-to source for the reporters key to your industry.
Customer gifts are always a problem for us. I don't know what to give and how much to spend. Do you have any recommendations for a small general contractor? We do interior tenant improvements and remodels for small real estate investors and developers. Our jobs range from $25,000 to $100,000.
Justin Merrill, Owner, M & M Construction & Interiors
The past year has been a tumultuous one for the construction industry. Many residential and commercial projects have slowed down considerably or stopped all together and, while these numbers are starting to rebound, contractors should not sit idly by and wait for the economy to right itself. They need to take action to keep their businesses on past clients' radars and to win new clients for when they're ready to move forward on projects they've tabled until funds became available.
Of all the things you do to own, operate, manage and run your business, the most critical thing required to build a successful company is generating profitable revenue and sales.
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