Sales / Marketing

Construction Marketing

Customers are the lifeblood of any successful construction business. Study these articles on customer service and construction marketing to learn new ways to present your products and services. Our marketing articles cover a wide range of topics including writing a construction marketing plan, using new media tools to promote your busines, customer incentive programs and many other marketing tools to help promote your construction business.

Construction Sales Is a Numbers Game

Written by George Hedley

What business activity makes the most money for your company? I bet you didn't say: "Sales!" To most contractors, their total sales effort requires no more than picking up a set of plans from a customer, estimating the job, turning in a bid and then waiting for the results. They rely heavily on price to sell most jobs. As the economy has gotten worse, and work is harder and harder to get, many company owners have thought about how to increase their sales. Some have even decided to hire a salesperson to increase company revenue. But then what? These frustrated owners don't know how to manage a salesperson to get the results they need or want.

Tags: 2010 May Issue , George Hedley , marketing , sales

New Builders' Success Benefits from a Thoughtful Construction Marketing Strategy

Written by Patrick King, Founder, ImagineDesign, LLC

These haven't been the best of times for the construction industry. No news flash there. However, it's fair to say that more weathered contractors- those construction companies with a few more years under their belts-are probably doing better than newer companies. After all, years of experience and the right relationships gives seasoned firms an advantage when they're looking for new business opportunities in any economy.

Tags: 2010 April Issue , marketing , sales

Use Project Management Skills to Get More Construction Referral Business

Written by Brian Alcorn

Construction company owners should use three pillars with customers in referral management: relationship, time and quality.

Tags: 2010 May Issue , marketing , sales

Creating a Construction Marketing Plan

Written by George Hedley

I bet you hate to make cold calls. Over the last ten years or more, you didn't need to cold call, market or sell much to win your share of contracts. The phone kept ringing, and you stayed busy. I'm sure you also like it when potential customers call you with jobs on which to bid or propose. This "old school" marketing plan-letting your reputation speak for itself and waiting for referrals to grow your business-used to work. But now it doesn't.

Tags: 2010 April Issue , general management , George Hedley , marketing