Customers prefer to do business with people who seem genuinely interested in them and care about their concerns.
Steps to reach your target audience with the right message.
How to effectively use blogging to build your construction company's reputation as a trustworthy industry leader.
How to effectively use blogging to build your construction company's reputation as a trustworthy industry leader.
George Hedley helps your construction business to make a profit in the construction industry.
Potential customers need to see professionalism in your business.
Here I am, out of work in a good market. Mr. Clyde Peterson of Peterson Builders has recently fired me for doing my job. That will just make it easier for me to get a new one.
These haven't been the best of times for the construction industry. No news flash there. However, it's fair to say that more weathered contractors- those construction companies with a few more years under their belts-are probably doing better than newer companies.
In this continuing story, business development issues are examined in the context of a typical design/build construction company.
The past year has been a tumultuous one for the construction industry. Many residential and commercial projects have slowed down considerably or stopped all together and, while these numbers are starting to rebound, contractors should not sit idly by and wait for the economy to right itself. They need to take action to keep their businesses on past clients' radars and to win new clients for when they're ready to move forward on projects they've tabled until funds became available.
Construction company owners should use three pillars with customers in referral management: relationship, time and quality.
Construction professionals operating businesses of all sizes often mistake diligence for luck when it comes to media relations.
In this continuing story, business development and marketing issues are examined in the context of a typical design/build construction company.
E-mail newsletters are a great way to stay in touch with your audience and ensure you stay at the top of your customers' minds on a regular basis.
What business activity makes the most money for your company? I bet you didn't say: "Sales!"
Overexposure to the pushy, fast-talking, don't take no for an answer salesperson tends to leave one with an ambivalent view on sales.
Here are a few ways Internet technology allows you to discover what brings you the most customers.
Think beyond the bidding arena, and target new jobs based on quality and service.
It's important to sit down and think about your goals before you design and launch a website.
How to utilize the internet as a successful business tool.
George Hedley explains how to create an effective construction marketing plan.
Use these six steps to create a simple, efficient and effective construction marketing plan that will help your construction business grow.
Use these strategies to create an effective construction sales and marketing plan to grow your business.
If you follow this step-by-step approach, your advertising budget will be well spent.
George Hedley teaches you how to market and sell your construction company services effectively.
Online marketing efforts have become even more important to contractors in an increasingly competitive environment.
George Hedley helps you with your construction business' problem finding construction work.
