Customers prefer to do business with people who seem genuinely interested in them and care about their concerns.
Steps to reach your target audience with the right message.
How to effectively use blogging to build your construction company's reputation as a trustworthy industry leader.
How to effectively use blogging to build your construction company's reputation as a trustworthy industry leader.
First the good news-the economy's rate of decline in the first quarter of 2009 slowed a bit from the fourth quarter of 2008 (6.1 percent vs. 6.3 percent) and dramatic reductions in price points for big-ticket items such as cars, appliances and furniture bolstered consumer confidence by around 9 percent.
Think beyond the bidding arena, and target new jobs based on quality and service.
People believe some crazy things about what the Internet can do for them.
Networking is the art of being connected. You know the old saying, "It's not what you know but who you know." Or, we have best-selling author and all around sales guru Jeffrey Gitomer's twist on it, "It‘s not who you know but who knows you." From personal experience, both of those mottos certainly hold true.
Use these six steps to create a simple, efficient and effective construction marketing plan that will help your construction business grow.
"I am a craftsman. Very few people can build what I build. Why do I need to know anything about marketing and sales?"
Here I am, out of work in a good market. Mr. Clyde Peterson of Peterson Builders has recently fired me for doing my job. That will just make it easier for me to get a new one.
George Hedley teaches you how to market and sell your construction company services effectively.
Increase referrals by correctly managing your construction business' website information.
Construction company owners should use three pillars with customers in referral management: relationship, time and quality.
Not advertising online yet? It's time. Every so often, the phone book is nearer than my computer, so I reach for it to look up a service provider.
What business activity makes the most money for your company? I bet you didn't say: "Sales!"
Here's an inconvenient little fact that has been researched and verified to death: The average buyer only buys after being "touched" seven times.
Generating new business - it's the lifeblood of every successful company.
It's important to sit down and think about your goals before you design and launch a website.
