December 2016
10 tips for crafting your best digital & social outreach marketing strategy
Construction business owners may work in a variety of sectors, but all have something in common—a growing need to market and advertise to rapidly changing client bases. As with brand marketers in other industries, all face a pressing demand to redefine the shape of marketing and communications...
Exploring 5-D BIM, what it promises & how the industry measures up
While building information modeling (BIM) applications are not new, they are now moving beyond 3-D modeling all the way to 5-D modeling, often called model-based estimating. It is easy to see how building models are beneficial during a building’s design phase, but increasingly, BIM is being adopted...
5 details to examine before you make your next purchase at auction
Whether you are a first-time buyer or already familiar with the auction process, purchasing heavy equipment, accessories or tools in an auction requires planning so that your dollar can work as hard as you do. In the same way that a project begins with a schedule and budget, your buying process...
Understanding the new hurdles & recent changes to the regulatory landscape
Election years often bring a flurry of legislative and regulatory activity that could significantly impact employers. And, as mentioned in the first part of this series (read it here), this election cycle is no different. In the first part, you looked at upcoming regulatory changes that will affect...
3 ways to focus on existing customers & extract value beyond their own patronage
With more than 10 million independent construction workers in the United States that comprise 7.4 percent of the entire workforce, it is imperative for your business to break through all the noise and options to connect with potential customers. The best way to do this is by leveraging proven...
How to implement a wellness program to reduce employee heart disease
Direct and indirect costs of cardiovascular diseases and stroke total more than $316.6 billion. That includes health expenditures and lost productivity. Cardiovascular disease also claims more lives than all forms of cancer combined. These statistics from the American Heart Association are not...
How to use the web & marketing automation to literally show up for your clients
In the pre-internet days, the culmination of what was known as the “buyer’s journey” was actually just that—a journey to the grocery store for food, to the department store for clothes or to the hardware store for tools. But since the day in 1989 when British computer scientist Sir Tim Berners-Lee...
Apply core values to resolve simple problems & determine business strategies
Visions, missions and values often adorn webpages, business cards and conference rooms. For some firms, these enduring statements provide guidance and direction, but for many, they are just a flowery series of adjectives that barely ever see the light of day. While most construction projects and...
Educate your team on new OSHA crane safety & accident reporting standards
As United States construction activity heats up, the frequency of crane accidents has also increased, along with the penalties, enforcement actions and liabilities associated with these incidents. From a compensatory damages standpoint, the financial impact resulting from these crane incidents has...
Bigger is not always better in construction applications
Many equipment owners associate wheel loaders with being durable, versatile machines because they can withstand long hours of use, transport heavy payloads and operate multiple attachments. As some equipment manufacturers expand their product lineup with smaller wheel loaders, many business owners...
Next steps in your firm’s tax planning process & how to realize potential savings
Before the year is over, it is prudent to review your construction firm’s tax planning, as there are several steps that can be taken to improve your situation before January 1. Accounting Methods What accounting method do you use for your construction contracts? There might be a more...
4-step plan to reducing profit margin fade in your business
The No. 1 challenge many contractors face is profit shrinkage or profit margin fade. This recurring problem appears when final construction job cost comes in higher than the bid or contract project budget. As a business coach, I see numerous contractor income statements every year. I often hear...
Adapting your business in a changing marketplace
The pace of change in the architecture, engineering and construction (AEC) industry is accelerating, and many leading organizations may not be prepared for the inescapable shifts taking place. AEC companies increasingly experience the impact of changes in how clients select design consultants and...
How will election results impact your corner of the industry?
Glenn Trout Glenn Trout President & CEO Velocity EHS President-Elect Donald Trump has indicated his intent to follow the GOP’s regulatory positioning and will issue a temporary moratorium on new agency regulations, especially those that overburden companies. He may look to repeal...
Consciously protect your company from data breaches
Hacking has become a part of daily life in the current, connected world. We are all part of a connected, online society, which can translate to higher threat levels. And with every countermeasure we take, we become more susceptible to new threats and the possibility of becoming a victim of hacking...
Utilize military training & leadership skills to complete your company’s mission
As both a veteran and an employer of veterans for over 4 decades, I have learned a great deal about managing those who served our nation. For example, there are some techniques that employers should consider to aid success in hiring and sustaining this group. According to the United States Bureau...
Conference contributes to building a culture of safety in construction
The International Risk Management Institute Inc., now known throughout the industry as IRMI, was founded in 1978 with the main purpose of providing education, by way of seminar and print publication, to risk managers, insurance agents/brokers, underwriters and other insurance professionals. At...