Tag: sales

Construction Business Owner, May 2008

The market is slowing down. You need sales. Where are all those sales opportunities going to come from?

Are they behind that door?

Are they under this rock?

You know they're here somewhere, but where?

Well, maybe, just maybe, they're right under your nose.

Construction Business Owner, March 2008

Have you ever spent money on advertising for naught?

You know what I mean. You got nada for your investment. Zilch. Zippo.

At best, your investment brought you a couple of lukewarm leads, a tire kicker or two and a handful of price shoppers who weren’t worth the time you spent talking to them.

Once prospective customers find your website, you can convert them into sales by getting their contact information so you can follow-up using a simple online form. You've seen these forms on other websites—they ask you to fill in a few form fields and click on the "submit" button. Here are five best practices to make this kind of lead collection work for you.

Construction Business Owner, December 2007

Q:

I have read your articles in CBO and attended your Profit-Builders boot camp last year. Have you ever hit a point where your volume took a huge downturn? Our volume has significantly dropped in the past six months, while our gross profit percentages are still good. We have already trimmed our overhead and eliminated our least profitable employees. Now what? What are some good ways to turn our sales around? What marketing really worked for you? Should we attend trade shows, join business associations or go to meetings like the Chamber of Commerce to meet new customers? What about networking groups? What is the best way to market to architects for work? It's funny, I am an architect by profession, but I still don't know how to approach them without looking needy or greedy. Help!

Jimmy Rustin

R & B Builders Inc.