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Suppose, your controller is one of your key employees-he's not only indispensible, but he's also hardworking, loyal and can be trusted to take care of the company finances. But one thing you don't know is that his personal finances are in deep trouble, and he's using your company's money to keep creditors at bay.
We've all heard these seemingly simple concepts before: return phone calls promptly; execute bids quickly and methodically; keep open lines of communication amongst clients, suppliers and subs; maintain low overhead costs; don't get caught up in debt that doesn't return more money than it costs; develop staff; don't allow the project to manage us rather than us managing the project; track costs and leads like a bloodhound; develop quality control processes. We've been taught these axioms before-yet now we are wondering why we didn't pay attention. Why do we forget fundamentals in a boom time and beg for them in a tough market? Successful businesses are built squarely on proper fundamentals.
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