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Chasing the Stimulus

Wednesday, December 31st, 2008

Happy New Year!  And good riddance to 2008.

With the new year comes Hope, in many forms.  Our new president ran his campaign on the theme of Hope, and I do think he will bring that to us all, regardless of political ideology.  The most tangible outcome of this initial hope in the Obama administration will be the much ballyhooed and currently undefined Economic Stimulus Plan.  Other than “Roads and Bridges” not much else is known about what will be in the plan as of yet, but you can be sure that it will be huge.

I’m reminded of the aftermath of Hurricane Katrina, another example of government stimulus plans at work.  If you will recall, that plan essentially involved dumping several billion dollars along the gulf coast and sending thousands of mobile home trailers to Louisiana and Mississippi, without much planning aforethought.  A sad result of this was that billions of dollars were wasted, lost, and plain stolen.  Very little of the money was used efficiently, and thousands of the infamous FEMA trailers sit unused and rotting somewhere.  The parts of that plan that did work were those projects that were thought through, planned over time, and incentivized with tax breaks.  And, overseen by competent governments. 

The good news is that hopefully, the new administration will approach this new stimulus plan with a bit more planning and oversight, while keeping inefficient politically motivated mandates to a minimum.  Transparency and thorough deliberation are keys here.  An informed, watchful, and vocal public that insists on keeping stupid stuff out of the package is also critical.  (True story: one group is requesting that $6 million of the stimulus money be earmarked for snow making equipment – in Minnesota.) Surely the next stimulus plan can’t be handled as incompetently as the last one, right?

Well, one can hope.

At any rate, the message to the construction industry is to get ready.  One of the biggest boom times in the history of the construction industry is coming soon, for those who know how to work the system.  Put yourself in position to grab those dollars that the government will soon be throwing at you.  Figure out how to get on the bidding list for infrastructure projects.  Network with your GC and subcontractor colleagues who have experience in this kind of work, and build those relationships so that you can help each other when the dollars start flowing.

Your Brand Is Fragile…and Temporary

Tuesday, December 30th, 2008
What kind of car are you driving?

When I bought my first car in the mid 1980’s, Hyundai, Kia, Lexus, Acura, Mini, Hummer, Saturn, or Suzuki were not among the available choices.  I could, however, have purchased an Isuzu, Fiat, Renault, AMC, Peugeot, or Datsun.

Do you still think that a well established brand that leads its industry year after year is virtually impossible to destroy?  Or is an unassailable competitor?  Think again, and look at General Motors.  The world has changed dramatically, and the concept of a “brand”, while no less important than it used to be, is now a much more fragile thing. 

Just a few years ago, Compaq, Circuit City, Lehman Brothers, and Oldsmobile were household names.  Today, they are gone.  A few others such as AOL, Yahoo, Starbucks, and Kodak, that were industry founders and once commanded dominant market shares are teetering on the brink of irrelevance.

Why?  In some cases, poor stewardship of the brand, or unforeseen industry disruptions or mergers are to blame.  Often, it is because the company just sat still while others innovated.  But there is also something at work here that is generational in nature.  Americans today, especially those under the age of 30, are much less loyal to brands than they used to be, and we have a lot more choices than we used to.  I think this is a good thing, and reflective of a vibrant, entrepreneurial economy.  But it is also a warning to the big, dominant, older brands in any marketplace — be good stewards of your brand, and don’t ever stop promoting it.
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